Core Capability
Integrations
Connect ad networks, mobile attribution, and analytics sources with guided OAuth and structured configuration.
- Meta, Google Ads, TikTok, Criteo, Microsoft Ads, RTBHouse, and more
- Adjust integration for mobile app attribution and campaign data
- GA4 data support alongside paid media cost sources
- Connection state visibility from one control layer
Core Capability
Unified Data Layer (Cost + GA4)
Normalize channel cost and GA4 behavioral data in one consistent BigQuery model.
- Single schema approach for cross-platform consistency
- Reliable joins for campaign, product, and conversion contexts
- Data ownership remains in your own BigQuery environment
Operations
Automation
Keep your reporting layer current with automated jobs and operational safeguards.
- Daily scheduled imports for connected data sources
- Backfill support for historical recovery and reprocessing
- Health-oriented flow with traceable job behavior
Analysis Layer
E-commerce Analytics
Read channel and product performance in one view instead of jumping between tools.
- Product-level and category-level performance tracking
- Channel and platform comparisons with shared metrics
- Clear cost-to-outcome visibility for optimization loops
Mobile
App Analytics (Adjust)
Connect your Adjust account and track app performance with cohort retention, channel efficiency, and iOS consent visibility.
- Cohort analysis: retention rates, paying user rates, and revenue per cohort across daily, weekly, and monthly windows
- Channel and campaign breakdown with installs, sessions, spend, revenue, and CPI
- iOS App Tracking Transparency (ATT) consent breakdown and opt-in rate tracking
- Daily automated sync with full historical backfill support
Intelligence
Anomaly Detection
Spot unusual spend or performance changes before they become expensive problems.
- Automatic monitoring across all connected channels and metrics
- Day-of-week baselines with rolling 4-week averages for context
- Three severity levels: critical, warning, and info with deviation details
- Trend visualization with confidence bands for quick diagnosis
Analysis Layer
Funnel Analysis
Visualize conversion paths from first visit to purchase, broken down by platform or acquisition channel.
- Prebuilt e-commerce templates: session start through purchase in up to 8 steps
- Platform breakdown (web vs. iOS vs. Android) and campaign-level attribution
- Open and closed funnel modes with first-touch / last-touch attribution
- Identify drop-off points and compare channel conversion efficiency
New
Prebuilt Analyses
Use ready-to-run ecommerce query packages to accelerate analysis delivery.
- Templated analyses for common ecommerce decision points
- Fast deployment into existing BigQuery structures
- Built to expand with upcoming domain-specific modules
Workflow
How It Works
Simple operating model that keeps setup fast and execution consistent.
- 1) Connect your sources and project
- 2) Run automated imports and optional backfills
- 3) Operate from one reporting model and improve continuously