Core Capability
Integrations
Connect ad networks and analytics sources with guided OAuth and structured configuration.
- Meta, Google Ads, TikTok, Criteo, Microsoft Ads, and more
- GA4 data support alongside paid media cost sources
- Connection state visibility from one control layer
Core Capability
Unified Data Layer (Cost + GA4)
Normalize channel cost and GA4 behavioral data in one consistent BigQuery model.
- Single schema approach for cross-platform consistency
- Reliable joins for campaign, product, and conversion contexts
- Data ownership remains in your own BigQuery environment
Operations
Automation
Keep your reporting layer current with automated jobs and operational safeguards.
- Daily scheduled imports for connected data sources
- Backfill support for historical recovery and reprocessing
- Health-oriented flow with traceable job behavior
Analysis Layer
E-commerce Analytics
Read channel and product performance in one view instead of jumping between tools.
- Product-level and category-level performance tracking
- Channel and platform comparisons with shared metrics
- Clear cost-to-outcome visibility for optimization loops
New
Prebuilt Analyses
Use ready-to-run ecommerce query packages to accelerate analysis delivery.
- Templated analyses for common ecommerce decision points
- Fast deployment into existing BigQuery structures
- Built to expand with upcoming domain-specific modules
Workflow
How It Works
Simple operating model that keeps setup fast and execution consistent.
- 1) Connect your sources and project
- 2) Run automated imports and optional backfills
- 3) Operate from one reporting model and improve continuously