Product feed optimization, powered by pirio

Your feed is already costing you ad impressions.

pirio feeder turns your raw product feed into a platform-ready catalog — mapped categories, evidence-based enrichment, and rule-based custom labels. Built for Google, Meta, Criteo, RTB House, TikTok and others.

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Real feed transformation

See how feeder enhances a listing

Real feed example — Giorgio Armani Code Femme EDP

title "CODE FEMME EDP" → "Giorgio Armani Code Femme EDP Kadın Parfüm 75 ml"
product_highlight (empty) → "Zambak, yasemin ve taze zencefil notalarıyla çiçeksi bir imza sunar"
custom_label_0 (empty) → "price-5000-plus"
product_type (empty) → "Parfüm > Kadın Parfüm"
Highlight extracted Category mapped Rule-based custom label Unit pricing calculated
Integrations

Export to every major ad platform

One master catalog, transformed into the exact field set each platform expects.

Google Shopping
Meta
Criteo
RTB House
TikTok
What's inside the engine

Everything you'd expect from a feed optimization engine.

Built for teams that can't afford disapprovals or manual feed cleanup.

5-platform export from one catalog

Google, Meta, Criteo, RTB House, TikTok — each derived from the same master catalog with its own field set.

GTIN validation

Detects and drops placeholder barcodes before they trigger a disapproval.

Granular category mapping

Maps into Google's and Meta's own taxonomy at the most specific level that fits, not the broadest.

Evidence-based LLM enrichment

Missing highlights and product details are generated only from what the source description actually says — nothing fabricated.

Variant grouping

Shade and size families are merged automatically into a single product card.

Rule-based custom labels

Define conditional rules once — price band, brand, discount status — and every custom label field fills itself in automatically.

How It Works

From raw feed to platform-ready catalog.

No manual mapping, no spreadsheets — connect once and let the engine do the rest.

1

Connect your raw feed

Doesn't matter where it comes from — XML, TSV, CSV. The engine figures out your column names on its own.

2

The engine builds a complete catalog

GTIN validation, category mapping, filling in missing titles and fields — all evidence-based, nothing fabricated.

3

Platform-specific export

Generate feeds for Google, Meta, and others from the same catalog, each with an unguessable URL.

Get a demo built on your own feed

Leave your email and our team will set up a demo using your own product feed.

We'll only use your email to reach out about the demo — no spam.