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Feeder, by pirio

Your feed is already costing you impressions.

Feeder turns a raw product feed into a platform-ready catalog: mapped categories, evidence-based enrichment and rule-based custom labels, exported in the exact shape each ad platform expects.

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Real feed transformation

One listing, before and after.

A real example from a fragrance feed. Left is what the source file said, right is what went to the platforms.

FieldBeforeAfter
titleCODE FEMME EDPGiorgio Armani Code Femme EDP Kadın Parfüm 75 mlTitle completed
product_highlightemptyZambak, yasemin ve taze zencefil notalarıyla çiçeksi bir imza sunarHighlight extracted
product_typeemptyParfüm > Kadın ParfümCategory mapped
custom_label_0emptyprice-5000-plusRule-based label
Export targets

One catalog, every platform’s field set.

  • Google Shopping
  • Meta
  • Criteo
  • RTB House
  • TikTok
What’s inside

Everything a feed engine should do, without the spreadsheet.

Built for teams that can’t afford disapprovals or manual feed cleanup.

  • Five platforms from one catalog

    Google, Meta, Criteo, RTB House and TikTok, each derived from the same master catalog with its own field set.

  • GTIN validation

    Placeholder barcodes are detected and dropped before they trigger a disapproval.

  • Granular category mapping

    Products land in Google’s and Meta’s own taxonomy at the most specific level that fits, not the broadest.

  • Evidence-based enrichment

    Missing highlights and details are generated only from what the source description actually says. Nothing is invented.

  • Variant grouping

    Shade and size families are merged automatically into a single product card.

  • Rule-based custom labels

    Define a rule once, by price band, brand or discount status, and every custom label fills itself in.

How it works

From raw feed to platform-ready catalog.

  1. Step 1

    Connect your raw feed

    XML, TSV or CSV, from wherever it comes. The engine works out your column names on its own.

  2. Step 2

    The engine builds the catalog

    GTIN checks, category mapping and missing fields, all completed from evidence in your own data.

  3. Step 3

    Export per platform

    Feeds for Google, Meta and the rest are generated from the same catalog, each on its own private URL.

Demo

See it on your own feed.

Leave your email and we will set up a demo using your own product feed.